Shoreview, Minnesota (January 15, 2025) – Life Link III, a leader in mobile health and emergency medical transportation services, is pleased to announce two strategic leadership appointments that underscore its commitment to clinical excellence, innovation, and transformation.

Dr. Bjorn Peterson, MD, who has served as Life Link III’s Chief Medical Officer (CMO) & Medical Director since 2022, will be transitioning into a full-time CMO role with the organization. This appointment reflects Life Link III’s focus and commitment to delivering superior clinical outcomes while advancing quality standards. Dr. Peterson will lead and oversee all Life Link III’s clinical operations, further enhance strategic patient care initiatives, and support the organization’s medical teams in continuing to achieve unmatched excellence.

“We are thrilled to have Dr. Peterson take on this expanded role,” said Josh Howell, President & Chief Executive Officer at Life Link III. “His expertise and proven leadership as a physician executive, emergency medical services (EMS) physician & board-certified care provider will ensure that Life Link III continues to set the standard for quality patient care and transport excellence.”

Additionally, Life Link III is proud to announce the creation of an executive role; Chief Innovation Officer (CINO),and has appointed Kolby Kolbet to lead in this new and pivotal role. Previously serving for over a decade as Vice President/Chief Clinical Officer, Kolbet has served as a transformative leader who has been instrumental in delivering industry-leading clinical initiatives which have positioned Life Link III as one of the premier flight programs in the U.S. In his expanded role, Kolbet will be focused on integrating artificial intelligence and other emerging technologies into Life Link III’s operations and promoting a culture of innovation across all business units. Kolbet will also spearhead Life Link III efforts in industry affairs, government affairs & advocacy.

“The creation of Life Link III’s Chief Innovation Officer role underscores our commitment to operating at the forefront of healthcare innovation & advancement. Kolby’s exceptional track record in innovation and strategic leadership makes him the perfect choice to guide our efforts in delivering even greater value to our people, patients, and partners. His forward-thinking approach and ability to drive transformative change will ensure we remain responsive to industry trends and evolving patient needs.” added Howell.

These leadership transitions mark an important milestone for Life Link III as it continues to prioritize quality care and groundbreaking advancements in healthcare.